Event Category: Workshops
Digital Marketing course enables you to harness the power of Digital Marketing as the core driver of your organization marketing strategy. Our Digital marketing Course is a 2-day training which covers all the topics in online Marketing. You will understand the foundation principles of Digital Marketing, and be able to distinguish how it differs from traditional marketing.
Who Should Take The Course?
Anyone responsible for developing or implementing your organization’s online strategy:
Professionals who need to understand Digital Marketing or get more out of their Digital channels
Marketers who want to fast-track their career or improve their position in the market-place
Small business owners who need to maximise online channels for growing their business
Students who want to upskill in Digital Marketing
Objectives & Outcomes
At the end of this course, you will understand the various channels and what is required to plan, implement and manage a comprehensive digital marketing plan for your firm.
Our Digital Marketing Training will help you to:
Gain a clear understanding of the value of Digital Marketing
Plan, create and effectively manage all digital Marketing campaigns
Integrate your Digital Marketing plans into your overall marketing strategy
Drive new visitor traffic to your website and boost you sales.
Understand how Digital Marketing can help you grow your business, domestically and internationally
Identify various online applications and resources that can help build effective and profitable websites
Identify digital marketing tools
Measure and analyse the visitor traffic to your website
There are ten modules in the course:
Introduction to Digital Marketing
Search Engine Optimization
Search Engine Marketing
Digital Display Advertising
Social Media Marketing
Digital Marketing Tools
Strategy & Planning
Training Requirements and Prerequisites
Participants must have basic competency in computer literacy.
Participants should come with their Laptops with Internet for the practical sessions.