• 14859836_1403557359673019_4856455482258991441_o14859836_1403557359673019_4856455482258991441_o

Event Category: Workshops

  • Digital Marketing course enables you to harness the power of Digital Marketing as the core driver of your organization marketing strategy. Our Digital marketing Course is a 2-day training which covers all the topics in online Marketing. You will understand the foundation principles of Digital Marketing, and be able to distinguish how it differs from traditional marketing.

    Who Should Take The Course?
    Anyone responsible for developing or implementing your organization’s online strategy:
    Professionals who need to understand Digital Marketing or get more out of their Digital channels
    Marketers who want to fast-track their career or improve their position in the market-place
    Small business owners who need to maximise online channels for growing their business
    Students who want to upskill in Digital Marketing

    Objectives & Outcomes
    At the end of this course, you will understand the various channels and what is required to plan, implement and manage a comprehensive digital marketing plan for your firm.

    Our Digital Marketing Training will help you to:

    Gain a clear understanding of the value of Digital Marketing
    Plan, create and effectively manage all digital Marketing campaigns
    Integrate your Digital Marketing plans into your overall marketing strategy
    Drive new visitor traffic to your website and boost you sales.
    Understand how Digital Marketing can help you grow your business, domestically and internationally
    Identify various online applications and resources that can help build effective and profitable websites
    Identify digital marketing tools
    Measure and analyse the visitor traffic to your website

    There are ten modules in the course:

    Introduction to Digital Marketing
    Search Engine Optimization
    Search Engine Marketing
    Digital Display Advertising
    Email Marketing
    Social Media Marketing
    Digital Marketing Tools
    Mobile Marketing
    Strategy & Planning

    Training Requirements and Prerequisites
    Participants must have basic competency in computer literacy.
    Participants should come with their Laptops with Internet for the practical sessions.

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