Fidelity Bank Gives Out N52m in Loyalty Scheme
A total of 106 customers were rewarded in the second batch. A breakdown of this showed that 80 beneficiaries received N500,000 “Xtra income” each, under Fidelity Personal Savings Scheme (FPSS) while 26 ‘Sweeta’ account holders received N150,000 “School fees support” each.
Speaking at an event to reward the lucky customers, Executive Director, Shared Services, Fidelity Bank Plc, Chijioke Ugochukwu, said the bank is focused on giving its customers extra value in its service. She said the loyalty scheme was designed to encourage customers to save.
“It is not easy to save. It is a conscious choice you have to make, even though it is for your good, especially now that things are tough. So, we think that the bank as a financial institution with the well being of its customers at heart, is using such a loyalty scheme to draw attention to the benefits of saving.
“Saving a little everyday and every month, makes a tremendous difference. One of the important things we want parents to reach their children is how to save for the rainy days and as the children grow up, it will be part of them,” the executive director said.
According to her, the reward was for customers across the country.
She said the scheme was designed to appreciate customers that had opened FPSS and Sweeta accounts respectively. The accounts are interest-yielding which allows deposit of cash, cheques and dividend warrants. In addition, the FPSS and Sweeta accounts can be opened with any amount.
“Another presentation will be held next month to a fresh set of beneficiaries of the scheme. So, open and start saving today and you could win extra income and school fees support,” she added.