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  • #5383
    Profile photo of wale
    wale
    Participant

    What are the key differences between traditional agencies and digital agencies and which is better suited for our local market?

    #5384
    Profile photo of Happy Okoro
    Happy Okoro
    Participant

    There are many facets of traditional marketing that will never fade and examples include tangible items such as business cards, posters, commercials on TV and radio, billboards and brochures. Digital marketing is the new trend but it doesn’t mean an end as come to traditional marketing.

     

    #5386

    Odanye Hezekiah
    Keymaster

    For starters, digital marketing is cheaper than traditional marketing, thanks to the ubiquitous nature of the internet.

    Moreover, the results of digital marketing are way easier to track than traditional marketing.

    Finally, it’s easier to reach your target audience through digital marketing because you can specifically target a segment versus having to show an ad or campaign to everyone in traditional marketing.

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