4 Creative Content Marketing Strategies to Grow Your Business Fast
Having a content marketing strategy is crucial to your success, especially if you’re in a competitive industry that’s filled with companies that have huge marketing budgets.
However, just because you don’t have the funds to do what they are doing doesn’t mean your strategies have to lack in effectiveness.
There are always creative ways to promote your brand, build your email list, and convert more site visitors into paying customers.
You just have to know how to work with what you have.
If you’re struggling with developing a content marketing strategy that not only meets your needs but your budget too, read about these 4 creative methods for boosting interest in your brand.
1. Make Things Visual
65% of people are visual learners, which means they respond best to things that are visually appealing to the eye.
If you want to stand out from the competition, generate interest in what you have to offer, and land more sales, you have to add high-quality images to your site’s content and marketing materials.
One of the best ways to spice up your site’s content with a visual appeal is to use the free online tool Canva.
This tool is great for creating images that you can add to all different kinds of content.
For example, your blog posts, landing pages, social media posts, and even email marketing campaigns can benefit from some added visuals.
With Canva, you can customize things like color schemes, backgrounds, fonts, text, and icons to make your images one-of-a-kind and matching your brand.
And since there are so many pre-designed templates available, those needing inspiration will never struggle to come up with something fresh that their site visitors will love.
Adding images to your site’s content grabs people’s attention, keeps people engaged, and can convince people to subscribe or buy, especially if the image relates closely to what you’re offering.
2. Get Involved
Your customers want to hear from you when they leave comments, ask questions, or interact in forums you’re known for frequenting.
By getting actively involved with your target audience, you humanize your company and show people that you’re not just after their money.
In fact, being approachable helps instill trust in your brand and establish yourself as a reliable authority in your industry.
There are several ways you can get involved with your follower or customer base.
For instance, you can use a beginner friendly contact form plugin such as WPForms to make getting in contact with you easy.
From there, you can personally respond to all queries your site visitors have.
In addition, you can add a live chat box to your site or a phone number to your navigation menu, so someone is available to answer questions at all times.
And if you can’t have someone available 24/7, you might want to look into creating a live chatbot to help guide people throughout your site when they need help.
Lastly, you can take an active role in responding to people’s questions, comments, and concerns on your social media platforms such as Twitter or Facebook, both highly trafficked and engaging platforms.
All of this interaction with people that are interested in what you have to offer not only shows you care but helps drive people to your site for more.
3. Do Your Keyword Research
This may not seem like a very creative content marketing strategy, but it’s good to know that there is more than one way to perform keyword research on a limited budget.
This is especially true if you’re in the market to buy a domain name for the website you want to turn into a successful online business.
After all, including a keyword that relates to your business in your domain name is important.
But sometimes the industry you’re entering is so common that the most obvious keyword laden domain names are already taken.
If you need ideas for your site’s domain name and future content, PPC ads, and social media posts, check out the free tool Ubersuggest.
All you have to do is enter the obvious keyword that relates to your budding business and see what alternatives the tool has to offer.
You’ll also see data related to the search volume of your keyword to gauge how popular it is, it’s SEO and paid difficulty, and the average cost per click is used in paid ads.
So, let’s say you want to open up an online home décor shop and www.homedecor.com is taken. You could always use variations such as:
Of course, these are just examples. But the results Ubersuggest gives will get you headed in the right direction.
If you need more robust content ideas for your site’s blog that include keywords, be sure to check out the free Answer the Public tool.
After entering your keyword, this tool shows you exact Google searches people are querying, which means there is an actual demand for these ideas.
Gathering ideas from this tool will help you effectively promote your online business, answer people’s pressing questions, and give you plenty to write about, which is the goal of having a blog.
4. Curate Your Content
People love roundups of all things. Lists are easy to scan, usually come with lots of great imagery, and offer people a whole lot of value without having to read too much content.
And, curating content is one of the most creative, affordable, and easy ways to boost your content marketing efforts.
To start curating content, all you have to do is think about what your site visitors want to know most.
From there, gather information from around the web, on authoritative sites that will also add value to your readers, and put them in an easy to read list.
Here are some examples:
- Tools or resources
- Influencer thoughts
- Top social media accounts to follow
- Recently published articles in your industry
This method adds value to your readers’ lives and makes it easy to share across multiple channels.
Plus, it also gives you a break from having to come up with original content every time you want to post a new blog.
Running a successful content marketing campaign doesn’t always have to involve loads of cash.
In fact, there are plenty of creative and cost-effective ways to promote your content to the right audience at the right time.
Whether you’re just starting out with a new online business, are on a limited budget, or are looking for other strategies to add to your content marketing plan, try some of the above-mentioned ideas and see how they work.
If you do it right, you’ll notice an immediate increase in traffic, conversions, and even sales, and money in your pocket to be used on other, more exciting things.