What is E-Mail Marketing?

Email marketing is a way of marketing in which we send emails to our customers or subscribers regarding our product or business information including latest offers and other information.

Advantages of E-Mail Marketing:

As per my personal view, there are few major benefits offered by email marketing. I would like to mention few of them like:
1. Email marketing helps in organizing the current network of contacts. It helps in organizing the existing clients, past clients, potential clients, association members, networking contacts etc.
2. It provides an ability to design an email newsletter template to match the current branding standards. Important elements include colors, logos, layouts etc.
3. The biggest advantage of email marketing is the ability to capture visitors towards the website. It will allow the website visitors to enter their contact information.