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    What are the key differences between traditional agencies and digital agencies and which is better suited for our local market?


    Happy Okoro

    There are many facets of traditional marketing that will never fade and examples include tangible items such as business cards, posters, commercials on TV and radio, billboards and brochures. Digital marketing is the new trend but it doesn’t mean an end as come to traditional marketing.



    Odanye Hezekiah

    For starters, digital marketing is cheaper than traditional marketing, thanks to the ubiquitous nature of the internet.

    Moreover, the results of digital marketing are way easier to track than traditional marketing.

    Finally, it’s easier to reach your target audience through digital marketing because you can specifically target a segment versus having to show an ad or campaign to everyone in traditional marketing.

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