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  • #5398

    Odanye Abosede

    Is it easier to sell a 100 Naira product to 100 people or sell a 10,000 Naira product to one person?


    Odanye Hezekiah

    If you are a one customer business, don’t count on sticking around for so long.

    With 100 customers, you can experiment with things like raising prices, changing advertising models, lowering costs etc.

    You can’t test anything with one customer because a single mistake will destroy your business. Moreover, having just one customer is boring and you will be a slave to that customer.

    Whether it is easier? In my experience, it is far easier to sell 10k to one person than to gather 100 people but it is not always sustainable.



    I agree with the previous answer. But I do extend the answer a bit:

    It depends on where you are trying to sell.

    If the target market is in Lagos, Abuja, the easy answer would most definitely be the latter.

    However, if the target market is in my home village, 0r some towns in Nigeria, the former would unquestionably win.

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