For those looking for a world class supermarket experience in their neighbourhood with 100% quality products and best prices, First Master Retailers Limited (FMR Ltd.), a Nigerian company has partnered with DIA Group of Spain to bring the citydia supermarkets to Nigeria. Citydia Nigeria will kick off its roll out of stores with the launch of citydia Lekki and Festac respectively, to be followed by Akoka, Ikorodu and Victoria Island by the end of 2015.
In realising the need of Nigerian shoppers to enjoy stores with best quality, proximity and price, the founders of FMR Ltd sought out the best global partners to bring world class methodology and technology to drive the retailing capability and employment in Nigeria. DIA Group, which was founded in 1979, listed on the Spanish stock exchange with just under 8000 stores across the world, is Europe’s third largest food sector franchiser. Citydia will also have the widest range of own brands selection such as Dia% (Food groceries and Homecare), Bonte’ (Personal Care), Baby Smile (Baby Care) and AS (Pet Care). In addition to citydia’s brands, national and other international known brands will be readily available.
FMR Ltd plans to open as many as 150 stores across Nigeria in the coming years with some offering 24hrs shopping experience. Citydia is clearly a brand of choice by shoppers in countries including but not limited to Spain, Portugal, Argentina, Brazil, China, Senegal.. and now in Nigeria!
To bring the best shopper convenience and experience in various neighbourhoods, Citydia Nigeria has partnered with companies such as Mopheth Pharmacy, Heritage Bank ATM, Cookie Jar and Nutrichem to provide complementary goods and services. The partnership also extends to Supermart.ng to buy citydia brands online.
Citydia Nigeria is coming to a neighbourhood near you with 100% quality, value, freshness, delight and satisfaction We are 100% at your service and “Dia for you 100%”.
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