The Rise of Social Media Customer Care {Infographic}

Customer support is a must and it’s been said that 96% of businesses indicate their customer care has a direct impact on brand image.

Moreover, people spend 3-20% more when they get a response to their queries.

On the contrary, 64 % Millennials, 62% Baby Boomers and 60% GenX have abandoned a brand because of poor Customer Service.

The point is clear: Customer service can make or mar your business. It is the future of customer service and that future is now.

Therefore, how do you plan to keep it cool in this age of mobile technology?

What platform affords you that opportunity to reach your customers in real time?

Take a look at this: Facebook, WhatsApp, Instagram, and Twitter have 1.5 billion, 1 billion, 400 million and 300 million users respectively.

And an estimated 67 percent of consumers now tap these networks for customer service.

It seems obvious that social media is the way to go.

That’s why when customers reach out on these platforms, you should do everything possible to resolve their issues over social.

Because of all of this, adoption of social media customer care programs increased fivefold from 12% in 2010 to 59% in 2013.

The number is on the rise and you mustn’t be left out.

This Infographic from WEBSITEBUILDER Presents the importance and benefits of giving attention to the compliments on the Social Media for Businesses.

Social Media For Customer Care Delivery


Obviously, staying away from the latest customer service craze altogether is not a good choice.

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It is no longer an option when a customer reaches out to you on Facebook or Twitter and you fail to respond.Some may take it to mean that you have nothing to offer in terms of providing solutions or you simply take your customers for granted.

Some may take it to mean that you have nothing to offer in terms of providing solutions or you simply take your customers for granted.

This kind of negative mindset is bad for business and will erode your reputation – Ultimately leading to loss of customers to your competitors.

If you haven’t already invested in social media, it is time to do so.

There is need to actively engage your customers on social media because that is where they spend most of their time.